The behavior of fluids in the vicinity of the liquid-gas critical point is studied within the cell fluid model framework. The analytic method for deriving the equation of state of a cell fluid model in the low-temperature region (T<Tc) is developed using the renormalization group transformation within the collective variables approach... Mathematical description within the grand canonical ensemble is illustrated by an example of the Morse interaction potential possessing the Fourier transform. A specific feature of the proposed method lies in the possibility to use exclusively microscopic characteristics of a fluid (parameters of the interaction potential) for calculating macroscopic quantities (pressure and other thermodynamic quantities) without involving the hard-spheres reference system. The grand partition function, thermodynamic potential, and equation of state of the model near the critical point are derived taking into account the non-Gaussian (quartic) distribution of order parameter fluctuations. A nonlinear equation, which links the density and the chemical potential, is presented and solved. Graphs of the dependence of the density on the chemical potential are plotted for various values of the relative temperature. The numerical estimates of the critical-point parameters for potassium, obtained in addition to the estimates for sodium, are given. The calculated critical-point parameters for liquid alkali metals (sodium and potassium) are in accord with experimental data. The coexistence curve for sodium is plotted and compared with other authors' data in the immediate vicinity of Tc, where theoretical and experimental researches are difficult to carry out. The differences between the obtained results and the earlier published results for T>Tc are discussed. (read more)