We study the relation between lack of Information Backflow and completely positive divisibility (CP divisibility) for non-invertible qubit dynamical maps. Recently, these two concepts were shown to be fully equivalent for the so called image non-increasing dynamical maps... Here we show that this equivalence is universal for any qubit dynamical map. A key ingredient in our proof is the observation that there does not exist CPTP projector onto a 3-dimensional subspace spanned by qubit density operators. Our analysis is illustrated by several examples of qubit evolution including also dynamical maps which are not image non-increasing. (read more)