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Found 7 papers, 2 papers with code
How Reliable are University Rankings?
Most of the rankings use a similar scheme: Rank universities in decreasing score order, where each score is computed using a set of attributes and their weights; the attributes can be objective or subjective while the weights are always subjective.
Digital Libraries Computers and Society
Towards Data Quality Assessment in Online Advertising
We also present two use cases where we can utilize the data quality assessment results: the first use case is targeting specific user categories, and the second one is forecasting the desirable audiences we can reach for an online advertising campaign with pre-set targeting criteria.
Online Model Evaluation in a Large-Scale Computational Advertising Platform
Effective and reliable evaluation of an online bidding model is crucial for making faster model improvements as well as for utilizing the marketing budgets more efficiently.
Multi-Touch Attribution Based Budget Allocation in Online Advertising
Budget allocation in online advertising deals with distributing the campaign (insertion order) level budgets to different sub-campaigns which employ different targeting criteria and may perform differently in terms of return-on-investment (ROI).
User Clustering in Online Advertising via Topic Models
In the domain of online advertising, our aim is to serve the best ad to a user who visits a certain webpage, to maximize the chance of a desired action to be performed by this user after seeing the ad.
Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising
Today, billions of display ad impressions are purchased on a daily basis through a public auction hosted by real time bidding (RTB) exchanges.
Scalable Audience Reach Estimation in Real-time Online Advertising
This trade-off between reachability and performance illustrates a need for a forecasting system that can quickly predict/estimate (with good accuracy) this trade-off.
