Search Results for author: George Gui

Found 2 papers, 0 papers with code

The Challenge of Using LLMs to Simulate Human Behavior: A Causal Inference Perspective

no code implementations24 Dec 2023 George Gui, Olivier Toubia

The second explicitly specifies the source of treatment variation in the prompt given to the LLM (e. g., by informing the LLM that the store is running an experiment).

Causal Inference Experimental Design

Auction Throttling and Causal Inference of Online Advertising Effects

no code implementations30 Dec 2021 George Gui, Harikesh Nair, Fengshi Niu

Causally identifying the effect of digital advertising is challenging, because experimentation is expensive, and observational data lacks random variation.

Causal Inference

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