1 code implementation • 30 Nov 2022 • Mengjuan Liu, Zhengning Hu, Zhi Lai, Daiwei Zheng, Xuyun Nie
Further, we quantitatively evaluate the performance of several representative bidding strategies on the iPinYou dataset.
no code implementations • 11 Oct 2021 • Mengjuan Liu, Jinyu Liu, Zhengning Hu, Yuchen Ge, Xuyun Nie
In this paper, we first utilize a widely accepted linear bidding function to compute every impression's base price and optimize it by a mutable adjustment factor derived from the RTB auction environment, to avoid optimizing every impression's bidding price directly.