Search Results for author: Zhengning Hu

Found 2 papers, 1 papers with code

Real-time Bidding Strategy in Display Advertising: An Empirical Analysis

1 code implementation • 30 Nov 2022 • Mengjuan Liu, Zhengning Hu, Zhi Lai, Daiwei Zheng, Xuyun Nie

Further, we quantitatively evaluate the performance of several representative bidding strategies on the iPinYou dataset.

reinforcement-learning Reinforcement Learning (RL)

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Bid Optimization using Maximum Entropy Reinforcement Learning

no code implementations • 11 Oct 2021 • Mengjuan Liu, Jinyu Liu, Zhengning Hu, Yuchen Ge, Xuyun Nie

In this paper, we first utilize a widely accepted linear bidding function to compute every impression's base price and optimize it by a mutable adjustment factor derived from the RTB auction environment, to avoid optimizing every impression's bidding price directly.

reinforcement-learning Reinforcement Learning (RL)

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