Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native

no code implementations • 8 Dec 2023 • Michal Aharon, Yohay Kaplan, Rina Levy, Oren Somekh, Ayelet Blanc, Neetai Eshel, Avi Shahar, Assaf Singer, Alex Zlotnik

Yahoo's native advertising (also known as Gemini native) serves billions of ad impressions daily, reaching a yearly run-rate of many hundred of millions USD.

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