Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native

no code implementations • 8 Dec 2023 • Michal Aharon, Yohay Kaplan, Rina Levy, Oren Somekh, Ayelet Blanc, Neetai Eshel, Avi Shahar, Assaf Singer, Alex Zlotnik

Yahoo's native advertising (also known as Gemini native) serves billions of ad impressions daily, reaching a yearly run-rate of many hundred of millions USD.

Collaborative Filtering

OFF-Set: One-pass Factorization of Feature Sets for Online Recommendation in Persistent Cold Start Settings

no code implementations • 8 Aug 2013 • Michal Aharon, Natalie Aizenberg, Edward Bortnikov, Ronny Lempel, Roi Adadi, Tomer Benyamini, Liron Levin, Ran Roth, Ohad Serfaty

Assuming certain features or attributes of users are known, one approach for handling new users is to initially model them based on their features.