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Audience Prospecting for Dynamic-Product-Ads in Native Advertising
One of the fastest growing segments of Gemini native is dynamic-product-ads (DPA), where major advertisers, such as Amazon and Walmart, provide catalogs with millions of products for the system to choose from and present to users.
Soft Frequency Capping for Improved Ad Click Prediction in Yahoo Gemini Native
Yahoo's native advertising (also known as Gemini native) serves billions of ad impressions daily, reaching a yearly run-rate of many hundred of millions USD.
Unbiased Filtering Of Accidental Clicks in Verizon Media Native Advertising
However, we cannot ignore these positive events, as filtering these will cause the model to under predict.
Basis Function Encoding of Numerical Features in Factorization Machines for Improved Accuracy
Therefore, it is easy to incorporate into an existing system to improve its performance.
Conversion-Based Dynamic-Creative-Optimization in Native Advertising
The predicted probabilities are then used in Gemini native auctions to determine which ads to present for every serving event (impression).
Budget-Constrained Item Cold-Start Handling in Collaborative Filtering Recommenders via Optimal Design
It is well known that collaborative filtering (CF) based recommender systems provide better modeling of users and items associated with considerable rating history.
Distributed Exploration in Multi-Armed Bandits
That is, distributing learning to $k$ players gives rise to a factor $\sqrt{k}$ parallel speed-up.
